Amalia Andrade
Scope
Clarity Guide, Brand Strategy, Event Design, Digital assets
The Challenge
To have a clear strategy to generate interest and build audience and leverage Instagram audience.
The Solution
Build a comprehensive strategy designed to leverage the themes of Amalia’s book and connect with her audience.
Developed branded content ecosystem including custom Instagram GIFS to engage a qualified audience based on the customer insights gleaned from her LATAM audience.
The Result
35k new Instagram followers in 3 months
100K Instagram Stories viewers
1.2 Million reach across the campaign