American Eagle Outfitters
Scope
Brand Strategy, Influencer partnerships, Content Creation
The Challenge
Translate American heritage of the brand into something more local for Chile
The Solution
Developed a fully digital ecosystem strategy were users where able to select their jeans via social media and pick them up at the store.
The Result
50% increase in sales MoM
120k new Instagram followers in 3 months
400K unique Instagram interactions
65 Million reach across the campaign