haa
Scope
Campaign strategy, Creative Direction, Content Creation for FB & IG
The Challenge
The Houston Arts Alliance wanted to reach art lovers to support their local artists & non-profits during quarantine due to COVID-19.
Engage audiences to support and interact with artists and non-profits in a time where 1 in 5 artists have lost their entire income during the pandemic.
The Solution
Created a series of campaign posts showcasing Houston's rich cultural landscape and encourage social distance participation.
The Result
Feature 10 local, diverse artists and organizations working in visual, theater, dance, music and community disciplines
1 million social media impressions and $35k raised