Inside-out Goodness
Scope
Avatar Development, Clarity Guide, Brand strategy
The Challenge
Differentiate and establish a start-up CPG company in the supplement space to have a customer-centric marketing and brand strategy.
The Solution
IBA researched and constructed customer avatars and developed a communication campaign to help differentiate its lead supplements. Google ads and email copy were optimized to connect emotionally with a cohesive brand story.
The Result
5% increase in conversion Month Over Month
Sales strategy and marketing funnel bringing lowered CAC by 50%