MetroPCS
Scope
Brand strategy, Brand Activation, Influencer Partnerships
The Challenge
Increase market share in the prepaid telecom space and support franchisees with revenue generating campaigns. Maximize impressions using lean budget and guerilla marketing tactics.
The Solution
Developed and executing multi-year campaign targeting LATAM consumers. Produced multiple themes and a congruent brand message with a sales funnel development for franchisees to support traffic. Source vendors and partners to leverage reach.
The Result
12% increase in market share across the LATAM market
Increase in sales by 30% YOY in Austin, TX market.