Discovery Channel
Scope
Creative Idea, Content Creation for FB, IG, & YT, Social Media Management
The Challenge
Integrating Pedigree within Shark Week in seamless branded manner and drive brand awareness for Pedigree among the LATAM.
The Solution
Produce a series of original co-branded videos to run across Discovery US Hispanic Social Channels and TV, driving awareness for Pedigree and excitement for Shark Week programming.
The Result
1 million video views within 4 week campaign
1.9 million media impressions