Bonobos
Scope
Brand Strategy, Experience Design, Content Creation, Photo & Video Production
The Challenge
Elevate the brand and drive awareness
Accelerate customer acquisition and retention rates
The Solution
Develop brand strategy framework, style guide and visual language standards
Develop a cohesive experience and storytelling across all channels, including a redesigned website, new retail concept, an innovative direct mail strategy, and more
The Result
+600% revenue growth over three years
340% YoY increase in fashion editorial credits in major fashion magazines