Paige Novick
Scope
Brand Strategy, Visual Identity, Creative Direction, Photo Production, E-Commerce Design & Development
The Challenge
Establish brand positioning
Drive brand awareness
Build out direct e-commerce channel
The Solution
A robust brand book outlining brand strategy, positioning, voice, visual standards, etc.
A revamped website, optimized for conversion (UX design, A/B testing, SEO), to align with new brand identity
The Result
+70% YOY revenue growth within first 6 months of e-com relaunch
115% growth in Instagram followers within 6 months of relaunch