Oasis
Scope
Brand Strategy, Visual Identity, Content Creation, Creative Direction, Photo Production, Website Design & Development
The Challenge
Drive brand awareness, bookings, and revenue growth
Establish brand strategy and positioning for Oasis’ unique value proposition—a new category of alternative accommodations
The Solution
Revamp the brand identity and content strategy
Update the UX design, creative and messaging of the core funnel web pages
The Result
+135% revenue growth between 2016-2018
-72% reduction in CPA