Marriott + Discover
Scope
Branded Content Campaign, Video Format Development, Influencer Management, Instagram Stories Ideation & Execution
The Challenge
Create Video Series about innovation and technology integrating Discovery channel and Marriott in every episode.
The Solution
Six episode series hosted by Jason Silva and three influencers from Latin America
To develop a branded content ecosystem, that resonates in all Discovery networks and Marriott
The Result
1.2 Million views of the full series in YouTube
900K clicks on Marriott Web Page
679K Instagram Stories viewers
2 Million reach across the campaign