Heristic.Co
Scope
Avatar Development, Sales Funnel and Clarity Guide, Brand strategy
The Challenge
Differentiate and establish a young B2B service organization to maximize their marketing impact and unlock brand value.
The Solution
IBA developed a brand story to clarify and establish effective messaging to reach heristic’s audience. Develop congruent, clear, and effective messaging for launching and marketing services. We researched and constructed a customer avatar. A Strategic Business and Brand Analysis was completed to roll out customer centric campaigns and content with a growth strategy.
The Result
Exposure to 500K+ impressions from a precise and prestigious audience.
900% growth in content engagement.
New business generated and 4 new clients onboarded; a successful launch surpassing initial revenue projections two-fold.