Social Initiatives Constellation/NIH/Amazon
Scope
Brand activation, Content Strategy, Event Production
The Challenge
Social initiatives needed to generate interest and buy-in from community and partners in order to create awareness of impact for various brand partners and the population served by the initiative.
The Solution
IBA constructed a clear audience avatars, brand story, and campaigns to spread the word on various initiatives. We delivered a win-win for communities and brands. Using brand activations with a compelling message we generated awareness of solutions to important social issues and helped communities across the nation.
The Result
Millions of voters registered to vote
50% increase in health data enrollment among marginalized population
Over $250k donated to environmental education and initiatives