Microsoft
Scope
Virtual Event Production, Brand activation, Content Strategy
The Challenge
Connect audience with an immersive virtual event experience regardless of global location. To bring Microsoft employees together in a branded and inspiring environment instead of in person event due to COVID-19.
The Solution
IBA and partners designed a branded world and set to immerse audience into innovative space. Delivering a “wow factor”via production of a virtual event. 1,000+ attendees from 5 countries and 12 speakers from 3 continents seamlessly connected.
The Result
Post event survey responses from 90% of attendees rating the experience 10/10
100% increase in employee loyalty and workforce satisfaction metrics per questionnaires 3mos post event