Sony Music - Becky G
Scope
Create an art wall in Miami, Los Angeles and San Juan, to promote Becky G last single “Dollar”
The Challenge
To create an emotional experience that engage Becky G fans in the different cities and invite them to listen the song and share it with their friends.
The Solution
A real life experience where fans came to withdraw “Becky G Dollars” from murals and a real ATM and participated for a VIP ticket. Connecting fans at a deeper level of engagement.
The Result
$95 mil in earned media
3x and 8x Platinum record status, Equivalent 500k album sales
Sold out merchandise drops.